IN SHORT

How do brands become successful?

To become a successful 'Brand' you need high awareness and access to your target audience in order to get trial and purchase and hopefully repeat purchases by delivering superior value. This is assuming your brand product/service has a sustainable market and fulfills consumer needs.

Key factors for Brands to succeed include:

Superior consumer value
Differentiation
Marketing & Sales support
Low-cost operation
Superior buyer value
Economically viable

This is very easy to state but very difficult to achieve normally and extremely difficult in today’s competitive environment.